“Just incredible!”: SGLP’s Simon Gresswell reports back from the Tour de France

SGLP’s Simon Gresswell joins the ‘yellow circus’ and gives us a behind the scenes look at the 4th stage of the Tour de France.

Talking Brands: With The Ashes underway, where are the opportunities for this unique sports IP in licensing?

SGLP’s Simon Gresswell, The Brand Director’s Tim Collins and Lisle Licensing’s Colin Lisle reveal where licensing could take the brand…

Talking Brands: Hachette Partworks has launched a build-your-own Batmobile… What other brands are built for construction kits?

SGLP’s Simon Gresswell, Start Licensing’s Ian Downes and Dinosuit’s Ross Padgett share their thoughts on IP that’s built for success in the construction sector.

The Brand Radar: The Batman, Oreo and a deep dive into the world of licensed promotions

Prompted by an article bemoaning the amount of tie-in promotions around The Batman, Start Licensing’s Ian Downes explores this space, with the help of Snowball Effect’s Nikki Beckett, SGLP’s Simon Gresswell and Innovation Design Hub’s Paul Conisbee.

Silhouettes and slogans to be design focus of Poetic Brands’ Tour de France apparel

“A sporting event with such heritage offers a wealth of creative assets to design a striking and hugely wearable collection,” said Poetic Brands’ Anne Bradford.

Talking Brands: Horse racing has a huge following, but does it have the legs to make it in licensing?

SGLP’s Simon Gresswell looks at whether the world of horse racing has untapped potential in licensing, and gets the thoughts of The Point. 1888’s Hannah Stevens and KJG’s Kirsty Guthrie on the subject.

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