Skew

Oliver covers the emergence of creator-controlled brands – and what ‘fan-first licensing’ actually means today.

In his session, Oliver will explore how creatives can own the impact of their work and lead the conversation in a fast-changing industry.

The retail research event – taking place on Wednesday, March 30th – promises to ‘pack a week’s worth of research into a single day’.

Skew’s Oliver Dyer, Licensing Link’s Chris Taday and The Ashmolean Museum’s Declan McCarthy tell us which iconic figures deserve brand extensions of their own.

We sat down with Oliver to discuss Skew’s origins, his thoughts on creativity and why designers don’t get the recognition they deserve in the licensing space.