License This! winner Sophie Jonas-Hill strikes t-shirt deal with Trade Mark Products and HMV

Sophie’s Dead Time Stories designs feature dark twists on fairy tale characters, with the t-shirts set to hit HMV next month.

“It celebrates two British passions – drinking tea and getting tattoos!”: Sophie Jonas-Hill on winning License This! with Tea for Tattoo

To find out more about the origins of Tea for Tattoo and where the award-winning brand is looking to go, we put the kettle on and sat down with Sophie.

SeedFolk, Tea for Tattoo and Wayne Lindsay named winners of 2021’s Kelvyn Gardner License This! competition

“Congratulations to the finalists who presented very strong, well thought through and commercially mindful concepts,” said Ian Downes, chair of the judges and director of Start Licensing.

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