Talking Brands: Disney is embracing trading card games with Lorcana and Star Wars: Unlimited… What other brands might thrive in this area?

James Wallis, Jude Coram and Ben Townsend share their picks of brands ripe for the TCG treatment.

Andamiro USA supports Shaq’s Garage with Tic Shaq Toe arcade game

“Shaq’s Garage is a unique brand that was inspired by Shaquille O’Neal’s real-life love of cars, with a mission to engage and inspire kids of all ages around the world,” said Lloyd Mintz, SVP of Global Consumer Products at Genius Brands.

Prada partners with adidas for football boot collection

The range ‘combines the sophisticated codes of Prada with high-performance football technologies unique to adidas’.

The Brand Radar: Why embrace licensing? Licensees discuss the key benefits…

What are the core benefits of licensing? Start Licensing’s Ian Downes picks the brains of Rose Marketing, Nerdy Banana, A Perry and The Makersss to find out.

S.T. Dupont marks 100 years of the 24 Hours of Le Mans with luxury collection

“The craftsmen of S.T. Dupont have developed a complete range of products combining the brand’s codes with those of the motoring world,” said S.T. Dupont CEO Alain Crevet.

Six Star Pro Nutrition launches Frosted Flakes and Froot Loops protein powders

“This epic collaboration is timely as people continue to seek added protein without sacrificing taste,” said Delmarys Garcia, Director, Brand Management at Beanstalk.

Cult Corner: What might fans of The Prisoner look for in newly licensed products?

Fans of The Prisoner aren’t young in age or huge in number… But what might they want to buy?

Nominations now open for Brands Untapped 100: 2023 Edition

The publication, celebrating designers, studios and creative leaders within licensing, launches on October 4th at this year’s Brand Licensing Europe show.

PUMA to launch Formula 1 apparel, footwear and accessories

“PUMA has a rich history in motorsport, making them the perfect fit for F1 as we take the sport’s apparel to the next level for fans on the street, drivers in the paddock, and everything else in between,” said Stefano Domenicali, President and CEO of Formula 1.

adidas details TERREX collaboration with National Geographic

Stills from the National Geographic photography archives appear on prints across the 51-piece hiking collection.

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