Sports
WildBrain CPLG’s Michael Ogunseitan on creativity, innovation and asking “What if?”
Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.
Beanstalk to helm toys and interactive push for Bentley Motors
“We look forward to developing the brand’s world-class programme of replica vehicles in the physical and digital spaces,” said Beanstalk President Allison Ames.
COPA celebrates history of the World Cup with FIFA Classics collection
The range of t-shirts and socks features posters, emblems and mascots from World Cups throughout the decades.
Porsche and Pixar debut 911 Sally Special inspired by Cars’ Sally Carrera
“We asked ourselves: if Sally were built today as a road-approved model, what would she look like?” said Jay Ward, Creative Director of Franchise of Pixar Animation Studios.
Pretty Cool brings Porsche into ice cream
The ice cream range is inspired by Porsche paint colours, with flavours including Strawberry Red, Macadamia Metallic and Lime Gold Metallic.
Bremont teams with Gilbert to launch rubber watch strap made from England Rugby Ball material
“It has been a real pleasure working on this project with the team at Bremont, and bringing to life our famous rugby balls in a brand new and unique way,” said said Gary Edmunds, Senior Marketing & Partnership Lead at Gilbert Rugby.
The Brand Radar: Kylie Minogue prosecco rosé, Benchmark Drinks and how brands thrive in booze
Start Licensing’s Ian Downes looks at how brands can thrive in the alcohol space – and why booze brands themselves are soaring in areas like snacks, fashion and accessories.
Brands Untapped teams with Brand Licensing Europe to launch Brand Design Conference
Taking place on Monday, September 19th at ExCeL London – the eve of BLE 2022 – the Brand Design Conference will explore the creativity and design thinking behind brand extensions.
Surge Brands to develop lifestyle licensing programme for Cigarette Racing Team
“Our new line of branded merchandise for this American Offshore Legend will represent the level of luxury and sophistication that fans of Cigarette know and love,” said Surge Brands’ Ari Freedman.
Dean’s debuts The Open shortbread collection
The range includes a tin of all butter shortbread rounds designed to emulate a set of golf balls.