Sports

Chris Beck, Licensing Manager at England and Wales Cricket Board, talks us through the currently licensing programme for The Hundred – and how the brand is looking to throw open cricket’s doors to all.

The range includes performance wear from Under Armour, toys from Spin Master and drinks from ZOA Energy.

“It was such an honour to put our own spin on such an iconic shoe in collaboration with our longstanding tailoring partner Manchester United,’ said Paul Smith.

Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.

“We look forward to developing the brand’s world-class programme of replica vehicles in the physical and digital spaces,” said Beanstalk President Allison Ames.

The range of t-shirts and socks features posters, emblems and mascots from World Cups throughout the decades.

“We asked ourselves: if Sally were built today as a road-approved model, what would she look like?” said Jay Ward, Creative Director of Franchise of Pixar Animation Studios.

The ice cream range is inspired by Porsche paint colours, with flavours including Strawberry Red, Macadamia Metallic and Lime Gold Metallic.

“It has been a real pleasure working on this project with the team at Bremont, and bringing to life our famous rugby balls in a brand new and unique way,” said said Gary Edmunds, Senior Marketing & Partnership Lead at Gilbert Rugby.

Start Licensing’s Ian Downes looks at how brands can thrive in the alcohol space – and why booze brands themselves are soaring in areas like snacks, fashion and accessories.