Sports
Brands Untapped teams with Brand Licensing Europe to launch Brand Design Conference
Taking place on Monday, September 19th at ExCeL London – the eve of BLE 2022 – the Brand Design Conference will explore the creativity and design thinking behind brand extensions.
Surge Brands to develop lifestyle licensing programme for Cigarette Racing Team
“Our new line of branded merchandise for this American Offshore Legend will represent the level of luxury and sophistication that fans of Cigarette know and love,” said Surge Brands’ Ari Freedman.
Dean’s debuts The Open shortbread collection
The range includes a tin of all butter shortbread rounds designed to emulate a set of golf balls.
Geeky Jerseys’ Sean Damien on celebrating fandom through pop culture-inspired hockey jerseys
The Geeky Jerseys team discuss design, passion and their ‘for geeks, by geeks’ mantra.
HUUB Design’s founder, Dean Jackson, on bringing the Thunderbirds brand to endurance sports
How HUUB Design and Anderson Entertainment teamed up to create unique cycling tops.
Kuwahara to launch E.T.: The Extra-Terrestrial 40th anniversary bike
Kuwahara’s BMX became iconic when it appeared in the 1982 movie, and the 40th anniversary model will recreate the look of the original model.
Goosebumps enters footwear with New Balance collaboration
The Kawhi II “Goosebumps” shoe has been designed by Kawhi Leonard and uses the brand’s orange and green shades.
Baskin-Robbins readies first ever merch collection
The launch celebrates a new look for the ice cream brand.
CAA-GBG rebrands as CAA Brand Management
The name change comes as CAA acquires full ownership of the business.
Motul model cars on the way from Sunrich Toys & Hobby
“This agreement offers a perfect showcase for the famous Motul livery and will delight hobbyists and motorsport enthusiasts everywhere,” said Motul’s Laurent Taieb.