Sports

“A sporting event with such heritage offers a wealth of creative assets to design a striking and hugely wearable collection,” said Poetic Brands’ Anne Bradford.

On matchday, players will leave the tunnel to the sound of Red Right Hand – the show’s theme song – and Shelby Brothers Ltd hoardings will surround the pitch.

Holders of Gold Lion Tokns will gain access to signed merchandise, exclusive athlete experiences and an immersive clubhouse in the Metaverse.

Ellie Parry – Senior Brand and Product Development Manager at CAA-GBG – discusses her approach to design, what fuels her creativity and the four Ps…

Start Licensing’s Ian Downes speaks with Kevin Spindler – Group CEO of Signature Gifts – about what he looks for in a brand, the key to good relationships with licensors and the future of personalisation.

The white kits will never be commercially available and will only be awarded to individuals who are making a positive difference in the community.

Interviews with Disneyland’s Matt Conover, BBC Studios’ Vanessa Hamilton and Skew’s Oliver Dyer all made our top ten this year.

“We’re over the moon to welcome Sarah to the team as we continue to grow and offer fresh opportunities to partners,” said Billy Langsworthy, Co-Founder at Brands Untapped.

Start Licensing’s Ian Downes, Jehane’s Jehane Boden Spiers and Licensing International UK’s Graham Saltmarsh share their insights.

Chris Tague tells us about his history with car brands – and why Lotus offers licensing partners a unique proposition.