Sports
Turtle Pack’s David Sherman on working with ViacomCBS to create the Teenage Mutant Ninja Turtles Swim Float
“Learn. Play. Swim.” David Sherman reveals why Teenage Mutant Ninja Turtles make a perfect partner.
Netflix teams with Reebok for Money Heist footwear and apparel
The Reebok x La Casa de Papel collection will land in 2022.
David Brabham on translating decades of iconic racing history into the Brabham brand
With recent Brabham brand activity spanning everything from video games to apparel, we caught up with David Brabham to find out more about his approach to bringing the family legacy to life through licensing.
“A collector’s first album always has special memories”: Greg Lansdowne on his new book, Panini Football Stickers: The Official Celebration
We caught up with Greg to find out more about the secret to Panini’s success – and how the design of the stickers has ensured they remain as popular as ever.
Mattel teams with Nike for UNO footwear and apparel
The range has been developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo.
BLE 2021 keynote to dive into the brand licensing stories behind Team GB
Gold medallists Tom Daley and Charlotte Worthington will be taking part in the panel session, alongside Team GB’s Tim Ellerton and The Point.1888’s Will Stewart.
The Point.1888 founder Will Stewart celebrates seven years in licensing – and explains why he’s launching Story.1888
Will Stewart, founder of The Point.1888, on growing the company – and launching a marketing agency.
Goodwood Revival’s Henry Bass on providing a platform for brands to tell their stories
Goodwood Revival General Manager Henry Bass talks us through the brand values of the show – and what sort of licences Revival can help bring to life for fans.
Licensors rev up their brands at Goodwood Revival
Brands Untapped’s Billy Langsworthy looks at how brands of all kinds were being showcased at last weekend’s Goodwood Revival show.
“It’s time for these stories to be told”: FanGirl’s Anita Castellar on diversity, creativity and fandom
We caught up with Anita to find out more about her approach to working with brands like La Borinqueña, Ms. Opal Lee and Saturday AM