Sports

Mizuno Corporation’s UK Marketing Manager, Graham Johnson, on the sports company’s partnership with comedian Eddie Izzard – and a recent brand collaboration with the Rijksmuseum.

Designer and Creative Consultant Emma Horton looks at how the fast-food titan is attacking the licensing space from many different angles.

A collaboration between Mojo Nation and The Toy Association, the experience-rich space at New York Toy Fair 2022 will boast activations highlighting how toy brands are making waves in other industries.

We caught up with Fraser Paterson, Head of Design and Product Development for Licensed & Pre-School at Moose Toys, to delve into the creation process behind the line, and find out what was key in bringing Looney Tunes to life in toys.

Each pair in the Bricks range features a TPU heel counter which emulates the texture of LEGO bricks.

SGLP’s Simon Gresswell looks at whether the world of horse racing has untapped potential in licensing, and gets the thoughts of The Point. 1888’s Hannah Stevens and KJG’s Kirsty Guthrie on the subject.

We sat down with Oliver to discuss Skew’s origins, his thoughts on creativity and why designers don’t get the recognition they deserve in the licensing space.

“Reebok is thrilled to partner with Hasbro’s Candy Land and the BGCA to provide inspiration and access to physical activity for children in this community,” said Reebok’s Kathleen Tullie.

Anthony Marks on what makes Back to the Future, Willy Wonka and Harry Potter bankable brands for Fanattik

Start Licensing’s Ian Downes looks at how toy brands have embraced licensing, highlighting a partnership between Hasbro and Gramercy that fired Nerf into the dog toy space.