Sports
LEGO and adidas debut ZX 8000 Bricks collection
Each pair in the Bricks range features a TPU heel counter which emulates the texture of LEGO bricks.
Talking Brands: Horse racing has a huge following, but does it have the legs to make it in licensing?
SGLP’s Simon Gresswell looks at whether the world of horse racing has untapped potential in licensing, and gets the thoughts of The Point. 1888’s Hannah Stevens and KJG’s Kirsty Guthrie on the subject.
Skew’s Oliver Dyer on why the licensing industry’s biggest problem is its name
We sat down with Oliver to discuss Skew’s origins, his thoughts on creativity and why designers don’t get the recognition they deserve in the licensing space.
Hasbro and Reebok debut Candy Land basketball court for kids of Georgia’s Rockdale County
“Reebok is thrilled to partner with Hasbro’s Candy Land and the BGCA to provide inspiration and access to physical activity for children in this community,” said Reebok’s Kathleen Tullie.
Fanattik’s Anthony Marks discusses which licences work for him… And what he won’t go near!
Anthony Marks on what makes Back to the Future, Willy Wonka and Harry Potter bankable brands for Fanattik
The Brand Radar: Nerf, Gramercy and how to succeed in specialist markets
Start Licensing’s Ian Downes looks at how toy brands have embraced licensing, highlighting a partnership between Hasbro and Gramercy that fired Nerf into the dog toy space.
Brands and the shopping experience
KidsKnowBest CEO and Co-Founder Joel Silverman looks how brands are balancing having an online retail presence with physical experiences, and what it means for the future of the shopping experience.
“We want to be the number one adventure brand for kids”: Dinoski’s Will Chapman on Paw Patrol, licensing myths and bringing something new to outerwear
We caught up with Will Chapman, Creative Director and Co-Founder at Dinoski, to learn more about the origins of the firm, and why licensing was always a key part of the plan.
Sophie Bloomfield on inspiring designers – and launching a business in the pandemic
Licensing stalwart Sophie Bloomfield talks about connecting with brands and having ideas
H&M teams with Héctor Bellerín on sustainable apparel collection
“I am happy to collaborate with H&M on this collection entirely made from sustainably sourced materials, and to push for a better future for fashion and the planet,” said Bellerín.