Sports
LEGO and Formula 1 to kick off multi-year partnership in 2025
“Fans will be able to recreate and reimagine the world of Formula 1, brick by brick,” said Emily Prazer, Chief Commercial Officer of Formula 1.
“We have gigantic global awareness”: Keith Dawkins – President of the Harlem Globetrotters – on brand plans for the iconic basketball team
“We now want to bring this magic to the masses”: Keith Dawkins discusses the unique consumer product opportunities around the Harlem Globetrotters.
Renewed deal sees IMG represent 24 Hours of Le Mans through to 2029
“IMG has been making a valuable contribution to the prestige of the 24 Hours of Le Mans brand for over 15 years,” said Stéphane Andriolo, Sales and Marketing Director at Automobile Club de l’Ouest.
Angry Birds game mode lands at Toptracer Ranges
“Angry Birds is yet another exciting step forward in our mission to revolutionise the range experience,” said Scott Blevins, General Manager of Toptracer.
Asmodee launches Dobble Bundesliga
Dobble Bundesliga features club logos and imagery associated with the Bundesliga
LEGO and Nike strike multi-year partnership to “reimagine how creative play and sport can unite”
“We’re excited to invite all kids into a new vision of sport and creative play,” said Cal Dowers, VP, Global Kids at Nike, Inc.
Hidden Pigeon Company teams up with New Era Cap and OT Sports for New York Yankees collaboration
“This special collaboration between The Pigeon and Elephant & Piggie and baseball’s legendary Yankees is a definite home run,” said Tori Cook, SVP, Franchise Management at HPC.
Welcome Skateboards debuts Britney Spears collaboration
Welcome calls the collection ‘a testament to the way different subcultures that may seem at odds can coexist and enrich one another.’
Roarsome debuts Bluey snow suits
The limited-edition snow suits land in November and come in Bluey and Bingo versions.
ExCeL’s Immerse LDN entertainment district to host F1 and FRIENDS experiences
“Offering something for everyone, Immerse LDN aspires to become a destination in its own right,” said ExCeL CEO Jeremy Rees.