Hidden Pigeon Company teams up with New Era Cap and OT Sports for New York Yankees collaboration

“This special collaboration between The Pigeon and Elephant & Piggie and baseball’s legendary Yankees is a definite home run,” said Tori Cook, SVP, Franchise Management at HPC.

Welcome Skateboards debuts Britney Spears collaboration

Welcome calls the collection ‘a testament to the way different subcultures that may seem at odds can coexist and enrich one another.’

Roarsome debuts Bluey snow suits

The limited-edition snow suits land in November and come in Bluey and Bingo versions.

ExCeL’s Immerse LDN entertainment district to host F1 and FRIENDS experiences

“Offering something for everyone, Immerse LDN aspires to become a destination in its own right,” said ExCeL CEO Jeremy Rees.

Stancé teams with UFC for Conor McGregor designer toy

“Our mission, together with UFC, is to create something truly special, new, and limited for the serious UFC fan,” said Shaun Sakdinan, Founder of Stancé.

Kappa debuts 24 Hours of Le Mans collection

Prices range from €30 for a t-shirt to €190 for a Robe Giovani jacket.

IMG to helm global licensing push for McDonald’s

“From buzzy fashion ranges to one-of-a-kind collaborations, every launch is sure to resonate with global audiences in a way that only McDonald’s can,” said Ricky Yoselevitz, Senior Vice President of Licensing at IMG.

McFarlane Toys readies UFC collectibles

“For us to be able to do some cool things with authentic-looking figures, both physically and digitally… It’s going to be a real treat,” said Todd McFarlane, Founder and CEO at McFarlane Toys.

The Brands Untapped Magazine is available to read online now…

The magazine boasts design deep dives with licensees, creative catch ups with brand owners and in-depth interviews with the industry’s community of creative studios and design houses.

Professional Bull Riders re-enters trading card space with Leaf

“For over 20 years, bull riding enthusiasts have eagerly awaited the return of trading cards capturing the top athletes and most electrifying moments,” said CJ Breen, Director Of Marketing & Licensing of Leaf Trading Cards.

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