LEGO debuts latest collabs with BMW, McLaren Racing and Senna

“We have created vehicles for both adults and kids, so they can enjoy a shared play experience together as they build,” said Niels Henrik Horsted, Head of Product at the LEGO Group.

Olympic Ribs debuts Corto Maltese edition of its OLR30SR boat

“This customised version of the OLR30SR is a perfect example of how a creative vision can transform into a tangible and breathtaking reality,” said Maurizio Distefano, president of Maurizio Distefano Licensing.

Rainforest takes centre stage in adidas TERREX and National Geographic’s latest collaboration

“The stunning, captivating hues of the rainforest are displayed in fresh ways across this 32-piece collection,” said Nadia Svensson, Senior Product Director of BU Outdoor.

Bumble partners with adidas to launch ‘Gym Buddy’ feature

Bumble members can add the adidas Gym Buddy badge to their profile to let potential matches see their interest in fitness.

Rad Stuff’s Chris Flatt on innovating the world of sports collectibles with metal model kits

“It’s not been too difficult to get licensors on board because it really does stand out!” Rad Stuff’s Chris Flatt talks PSG, innovation and creativity.

Ruggable launches Arsenal collection

The Highbury Burgundy rug comes features a design inspired by the club’s iconic red currant shirts.

UFC promotes Meghan Mernin to VP of Licensing for Global Consumer Products.

“Meghan has been vital in shaping UFC’s global licensing effort,” said Tracey Bleczinski, UFC’s Senior Vice President of Global Consumer Products.

Bugatti teams with adidas for limited edition football boot

“By uniting these two iconic brands, we’ve once again pushed the boundaries of boot design to create something truly unique,” said Nick Craggs, General Manager and Senior Vice President at adidas Football.

IMG to helm licensing push for The British & Irish Lions

“This partnership underlines our long-term strategic ambition, which is to be the most successful and admired sporting brand,” said Tom Halsey, Commercial Director at The British & Irish Lions.

NFL debuts latest Origins collections with Don’t Stop Your Future and Plant Faced Clothing

NFL’s Origins programme is designed to highlight London designers and the communities they support.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.