Sports

SGLP’s Simon Gresswell joins the ‘yellow circus’ and gives us a behind the scenes look at the 4th stage of the Tour de France.

The launch follows a Liverpool-centric episode of the show where Blippi visited Anfield to learn how to be a football mascot.

There’s one month left to get your nominations in for the 2023 Edition of the Brands Untapped 100 – a publication celebrating designers, studios and creative leaders and that have done great work in the licensing industry over the past 12 months.

“Airphoria represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products.” said Ron Faris, VP/GM of Nike Virtual Studios.

Other new partners include Crunch Pak, Procos, L Founders Loyalty Programs and Andromeda.

The POC Industry Framework has been devised to help businesses and individuals on their sustainability journey.

Stacey Bates-McCue – Creative Director at Fluid Design – discusses creativity, Tetris easter eggs and her love of licensing.

James Wallis, Jude Coram and Ben Townsend share their picks of brands ripe for the TCG treatment.

“Shaq’s Garage is a unique brand that was inspired by Shaquille O’Neal’s real-life love of cars, with a mission to engage and inspire kids of all ages around the world,” said Lloyd Mintz, SVP of Global Consumer Products at Genius Brands.

The range ‘combines the sophisticated codes of Prada with high-performance football technologies unique to adidas’.