Sports

NFL’s Origins programme is designed to highlight London designers and the communities they support.

Apparel from adidas will also be seen being worn by the citizens of Marvel’s New York in the game.

Or pick up a physical copy at BLE from the Brands Untapped booth at E174

“We wanted to challenge and redefine the traditional concept of a replica jersey and tap into current streetwear trends,” said Sam Handy, Vice President Product and Design, adidas Football.

“We’ll look to leverage the legacy of these iconic institutions to tell their stories and engage consumers through creative collaborations and products,” said Victoria Whellans, Commercial Director at ASPIRE by WildBrain CPLG.

“College football is back and what better way to celebrate than by giving students and fans the chance to sport their school colours through an iconic shoe like the Rivalry,” said Jeanne Schneider, director of NCAA marketing and licensing at adidas.

Licensed toys feature throughout other categories too, with nominees including Wow! Stuff’s Jurassic Park Real FX Baby T-Rex, Jazwares’ Pokémon Squishmallows and Funko Games’ Disney Animated.

Produced by Bucket Listers and SuperFly, Giggity Golf will boast nine holes themed around moments and locations from the show.

Carl Lawrence talks fans, buyers and the lure of logos.

The deadline for nominations is Friday, July 28th.