Sports

Bumble members can add the adidas Gym Buddy badge to their profile to let potential matches see their interest in fitness.

“It’s not been too difficult to get licensors on board because it really does stand out!” Rad Stuff’s Chris Flatt talks PSG, innovation and creativity.

The Highbury Burgundy rug comes features a design inspired by the club’s iconic red currant shirts.

“Meghan has been vital in shaping UFC’s global licensing effort,” said Tracey Bleczinski, UFC’s Senior Vice President of Global Consumer Products.

“By uniting these two iconic brands, we’ve once again pushed the boundaries of boot design to create something truly unique,” said Nick Craggs, General Manager and Senior Vice President at adidas Football.

“This partnership underlines our long-term strategic ambition, which is to be the most successful and admired sporting brand,” said Tom Halsey, Commercial Director at The British & Irish Lions.

NFL’s Origins programme is designed to highlight London designers and the communities they support.

Apparel from adidas will also be seen being worn by the citizens of Marvel’s New York in the game.

Or pick up a physical copy at BLE from the Brands Untapped booth at E174

“We wanted to challenge and redefine the traditional concept of a replica jersey and tap into current streetwear trends,” said Sam Handy, Vice President Product and Design, adidas Football.