Team GB debuts Gold Lion Club NFTs and digital pins
Holders of Gold Lion Tokns will gain access to signed merchandise, exclusive athlete experiences and an immersive clubhouse in the Metaverse.
“Play the games, drive the cars, taste the sweets”: CAA-GBG’s Ellie Parry on being hands-on with brands
Ellie Parry – Senior Brand and Product Development Manager at CAA-GBG – discusses her approach to design, what fuels her creativity and the four Ps…
Signature Gifts’ Kevin Spindler on innovation, licensing challenges and the power of personalised products
Start Licensing’s Ian Downes speaks with Kevin Spindler – Group CEO of Signature Gifts – about what he looks for in a brand, the key to good relationships with licensors and the future of personalisation.
Arsenal and adidas debut white kits as part of No More Red anti-knife crime initiative
The white kits will never be commercially available and will only be awarded to individuals who are making a positive difference in the community.
Our top ten most read articles of 2021
Interviews with Disneyland’s Matt Conover, BBC Studios’ Vanessa Hamilton and Skew’s Oliver Dyer all made our top ten this year.
Sarah Goldhawk joins Brands Untapped as Business Development Manager
“We’re over the moon to welcome Sarah to the team as we continue to grow and offer fresh opportunities to partners,” said Billy Langsworthy, Co-Founder at Brands Untapped.
Talking Brands: When is a brand ready for licensing? And are there any sleeping giants waiting to be licensed?
Start Licensing’s Ian Downes, Jehane’s Jehane Boden Spiers and Licensing International UK’s Graham Saltmarsh share their insights.
Global Trademark Licensing’s Chris Tague on the exciting design language of the Lotus brand
Chris Tague tells us about his history with car brands – and why Lotus offers licensing partners a unique proposition.
Turtle Pack’s David Sherman on working with ViacomCBS to create the Teenage Mutant Ninja Turtles Swim Float
“Learn. Play. Swim.” David Sherman reveals why Teenage Mutant Ninja Turtles make a perfect partner.
Netflix teams with Reebok for Money Heist footwear and apparel
The Reebok x La Casa de Papel collection will land in 2022.