“Reebok is thrilled to partner with Hasbro’s Candy Land and the BGCA to provide inspiration and access to physical activity for children in this community,” said Reebok’s Kathleen Tullie.
Anthony Marks on what makes Back to the Future, Willy Wonka and Harry Potter bankable brands for Fanattik
Start Licensing’s Ian Downes looks at how toy brands have embraced licensing, highlighting a partnership between Hasbro and Gramercy that fired Nerf into the dog toy space.
KidsKnowBest CEO and Co-Founder Joel Silverman looks how brands are balancing having an online retail presence with physical experiences, and what it means for the future of the shopping experience.
“We want to be the number one adventure brand for kids”: Dinoski’s Will Chapman on Paw Patrol, licensing myths and bringing something new to outerwear
We caught up with Will Chapman, Creative Director and Co-Founder at Dinoski, to learn more about the origins of the firm, and why licensing was always a key part of the plan.
Licensing stalwart Sophie Bloomfield talks about connecting with brands and having ideas
“I am happy to collaborate with H&M on this collection entirely made from sustainably sourced materials, and to push for a better future for fashion and the planet,” said Bellerín.
The Ten was a sneakers collaboration that saw Off-White founder Virgil Abloh deconstruct and redesign ten iconic Nike shoes.
Adidas debuts collaborations with brands including The Simpsons, Juventus and Meissen as part of A-ZX Series
The initiative has seen adidas debut 26 new ZX shoes, one for each letter of the alphabet, including one inspired by the Krusty Burger chain from The Simpsons.