Sports

“Airphoria represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products.” said Ron Faris, VP/GM of Nike Virtual Studios.

Other new partners include Crunch Pak, Procos, L Founders Loyalty Programs and Andromeda.

The POC Industry Framework has been devised to help businesses and individuals on their sustainability journey.

Stacey Bates-McCue – Creative Director at Fluid Design – discusses creativity, Tetris easter eggs and her love of licensing.

James Wallis, Jude Coram and Ben Townsend share their picks of brands ripe for the TCG treatment.

“Shaq’s Garage is a unique brand that was inspired by Shaquille O’Neal’s real-life love of cars, with a mission to engage and inspire kids of all ages around the world,” said Lloyd Mintz, SVP of Global Consumer Products at Genius Brands.

The range ‘combines the sophisticated codes of Prada with high-performance football technologies unique to adidas’.

What are the core benefits of licensing? Start Licensing’s Ian Downes picks the brains of Rose Marketing, Nerdy Banana, A Perry and The Makersss to find out.

“The craftsmen of S.T. Dupont have developed a complete range of products combining the brand’s codes with those of the motoring world,” said S.T. Dupont CEO Alain Crevet.

“This epic collaboration is timely as people continue to seek added protein without sacrificing taste,” said Delmarys Garcia, Director, Brand Management at Beanstalk.