Sports

Stacey Bates-McCue – Creative Director at Fluid Design – discusses creativity, Tetris easter eggs and her love of licensing.

James Wallis, Jude Coram and Ben Townsend share their picks of brands ripe for the TCG treatment.

“Shaq’s Garage is a unique brand that was inspired by Shaquille O’Neal’s real-life love of cars, with a mission to engage and inspire kids of all ages around the world,” said Lloyd Mintz, SVP of Global Consumer Products at Genius Brands.

The range ‘combines the sophisticated codes of Prada with high-performance football technologies unique to adidas’.

What are the core benefits of licensing? Start Licensing’s Ian Downes picks the brains of Rose Marketing, Nerdy Banana, A Perry and The Makersss to find out.

“The craftsmen of S.T. Dupont have developed a complete range of products combining the brand’s codes with those of the motoring world,” said S.T. Dupont CEO Alain Crevet.

“This epic collaboration is timely as people continue to seek added protein without sacrificing taste,” said Delmarys Garcia, Director, Brand Management at Beanstalk.

Fans of The Prisoner aren’t young in age or huge in number… But what might they want to buy?

The publication, celebrating designers, studios and creative leaders within licensing, launches on October 4th at this year’s Brand Licensing Europe show.

“PUMA has a rich history in motorsport, making them the perfect fit for F1 as we take the sport’s apparel to the next level for fans on the street, drivers in the paddock, and everything else in between,” said Stefano Domenicali, President and CEO of Formula 1.