Sports

The range ‘combines the sophisticated codes of Prada with high-performance football technologies unique to adidas’.

What are the core benefits of licensing? Start Licensing’s Ian Downes picks the brains of Rose Marketing, Nerdy Banana, A Perry and The Makersss to find out.

“The craftsmen of S.T. Dupont have developed a complete range of products combining the brand’s codes with those of the motoring world,” said S.T. Dupont CEO Alain Crevet.

“This epic collaboration is timely as people continue to seek added protein without sacrificing taste,” said Delmarys Garcia, Director, Brand Management at Beanstalk.

Fans of The Prisoner aren’t young in age or huge in number… But what might they want to buy?

The publication, celebrating designers, studios and creative leaders within licensing, launches on October 4th at this year’s Brand Licensing Europe show.

“PUMA has a rich history in motorsport, making them the perfect fit for F1 as we take the sport’s apparel to the next level for fans on the street, drivers in the paddock, and everything else in between,” said Stefano Domenicali, President and CEO of Formula 1.

Stills from the National Geographic photography archives appear on prints across the 51-piece hiking collection.

“It was very important for both brands to create a model that is as realistic as possible,” said Olivier Jansonnie, Technical Director at Peugeot Sport

“Under Authentic’s ownership, Boardriders will be uniquely positioned to expand the reach of our iconic brands to millions of consumers,” said Arne Arens, CEO of Boardriders.