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The Point.1888 brings Barratt Sweets into protein powders with Bulk
“Barratt’s fans will not compromise on flavour and what Bulk has created is a great match,” said Bethan Garton, Chief Commercial Officer at The Point.1888.
The B&LLAs 2023 finalists revealed
“The record number of entries for the B&LLAs 2023 underlines just how much the brand and lifestyle licensing business has grown and matured,” said Ian Hyder, CEO of Max Publishing.
Kids Industries’ Global Family Study finds 24% of UK kids discover new brands and products through influencers
The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.
The Brand Radar: From Luke Skywalker to Land Rover… A deep dive into LEGO’s selective, effective approach to licensing
Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.
The Brand Radar: Mr Men & Little Miss, Comic Relief and the thriving world of charity collaborations
Start Licensing’s Ian Downes looks at the ever-tightening relationship between the charity space and the licensing industry.
WATCH: Storytelling in Licensing panel discussion
SBC’s Sophie Bloomfield, Moonbug Entertainment’s Dominic Sander, iLLUMiARTi’s Marisa Morgan and Simon’s Cat’s Emily Osborne discuss the power of licensing to tell a brand’s story.
Made Thought debuts PlasticFree, a sustainable materials platform for designers
PlasticFree houses case studies and editorial from leaders in the worlds of design and science, as well as a guide of trending sustainable materials.
Visit the Brands Untapped team at London Toy Fair this month
The team will be based at the Mojo Nation stand – B38.
The Brand Radar: From The Repair Shop: The Christmas Doll to The BBC Puzzle Book, a look at the creativity of licensed publishing
Inspired by the Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes puts licensed publishing in the spotlight.
Our top 10 most read articles of 2022
Our chat with CAA Brand Management’s Ellie Parry about being hands-on with brands was our most read interview of the year.