The Brand Radar: Mr Men & Little Miss, Comic Relief and the thriving world of charity collaborations

Start Licensing’s Ian Downes looks at the ever-tightening relationship between the charity space and the licensing industry.

WATCH: Storytelling in Licensing panel discussion

SBC’s Sophie Bloomfield, Moonbug Entertainment’s Dominic Sander, iLLUMiARTi’s Marisa Morgan and Simon’s Cat’s Emily Osborne discuss the power of licensing to tell a brand’s story.

Made Thought debuts PlasticFree, a sustainable materials platform for designers

PlasticFree houses case studies and editorial from leaders in the worlds of design and science, as well as a guide of trending sustainable materials.

Visit the Brands Untapped team at London Toy Fair this month

The team will be based at the Mojo Nation stand – B38.

The Brand Radar: From The Repair Shop: The Christmas Doll to The BBC Puzzle Book, a look at the creativity of licensed publishing

Inspired by the Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes puts licensed publishing in the spotlight.

Our top 10 most read articles of 2022

Our chat with CAA Brand Management’s Ellie Parry about being hands-on with brands was our most read interview of the year.

Stuff We Loved 2022: What are the industry’s favourite licensed launches of 2022?

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

ASPIRE brings Sauber into e-mobility sector with Asia Kingston

Asia Kingston’s line of Alfa Romeo F1 Team ORLEN-branded e-bikes and e-scooters will debut at CES 2023 in January.

MDR Brand Management secures FIFA clothing deal with Korea’s Cowell Fashion

“We are so proud to be developing such an incredible project for FIFA and to deliver on their new brand objectives,” said Daniel Avener, CEO at MDR Brand Management.

Poetic Brands and Sunny Side Up launch Sweet Caroline shirts at Tesco

“We’re thrilled to be partnering with Poetic and Tesco to bring these wonderful t-shirts to fans all over England during the most important event in world football,” said Michael Gottlieb, Founder of Sunny Side Up.

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