Sports

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

Asia Kingston’s line of Alfa Romeo F1 Team ORLEN-branded e-bikes and e-scooters will debut at CES 2023 in January.

“We are so proud to be developing such an incredible project for FIFA and to deliver on their new brand objectives,” said Daniel Avener, CEO at MDR Brand Management.

“We’re thrilled to be partnering with Poetic and Tesco to bring these wonderful t-shirts to fans all over England during the most important event in world football,” said Michael Gottlieb, Founder of Sunny Side Up.

Each NFT statue depicts Ronaldo in an iconic moment from his life, from career-defining bicycle kicks to his childhood in Portugal.

Start Licensing’s Ian Downes looks at how brewers like Glamorgan Brewing Company, Northern Monk and Hook Norton have embraced brand partnerships as a means of standing out in a competitive sector.

Shelflife is one of South Africa’s leading sneaker and streetwear stores, and the design is rooted in the brand’s street art origins.

Chris Beck, Licensing Manager at England and Wales Cricket Board, talks us through the currently licensing programme for The Hundred – and how the brand is looking to throw open cricket’s doors to all.

The range includes performance wear from Under Armour, toys from Spin Master and drinks from ZOA Energy.

“It was such an honour to put our own spin on such an iconic shoe in collaboration with our longstanding tailoring partner Manchester United,’ said Paul Smith.