Squid Game

Players must race to the finish line in Red Light, Green Light, or try to burst past their rivals’ defences in The Squid Game

“We couldn’t be more excited to partner with Netflix and Walmart for these releases,” said Steve Horvath, Asmodee North America president and head of publishing.

The competition reality show will see 456 real players enter the game in pursuit of a $4.56 million cash prize.

The surprise pop-up allowed fans to take part in several, less-deadly versions of games seen in the show.

The Emotionally Unavailable heart logo has been given the honeycomb treatment for a hoodie design.