Fisher-Price debuts Imaginext Star Wars Darth Vader Bot

Darth Vader Bot stands over two feet tall.

TruMoo readies Star Wars Blue Milk

TruMoo’s take on the beverage is a vanilla-flavoured, blue-coloured milk.

Ethan Lawrence – Senior Creative Design Manager at Disney – on crafting characterful collabs

Ethan Lawrence – Senior Creative Design Manager at Disney – talks us through creative collaborations with the likes of adidas and Christian Louboutin.

LEGO celebrates 40 years of Return of the Jedi with Chewbacca set

“It was a great challenge to capture the character’s full body of hair in brick-form,” said César Carvalhosa Soares, Senior Designer at the LEGO Group.

Lucasfilm and a Star Wars Celebration: tattoo artist Matt Difa on licensing in an unlicensable market

Tattoo artist Matt Difa discusses the complexities of Lucasfilm’s licensing at Star Wars Celebration

Fantasy Flight Games putting “unprecedented resources” behind Star Wars: Unlimited

“Whether you are a casual player, competitor or collector, there’s something for everyone in this game,” said Jim Cartwright, Product Strategy Director for Fantasy Flight Games.

Kith celebrates 40th anniversary of Return of the Jedi with apparel, accessories and homewares

The range includes a Jedi Varsity Jacket, a Millennium Falcon paperweight and cookie jars resembling the helmets of Stormtroopers, Darth Vader and Boba Fett.

Deirdre Cross – General Manager, Head of Funko Games – on why Star Wars is a dream licence

Funko Games’s Deirdre Cross discusses the stylised figures and immersive play of Star Wars: Rivals.

Headspace partners with Lucasfilm for Star Wars breathing exercises

The Breathe With Yoda exercise sees Yoda raise an X-wing with each breath in, and lower it back into the swamp with each exhale.

Alaska Airlines, Disneyland and Lucasfilm team up for Star Wars-branded aircraft

The Star Wars-themed plane is scheduled to fly in the Alaska fleet and throughout Alaska’s network for at least eight years.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.