Start Licensing
Start Licensing wins Best Sector Support Partnership Award at Cultural Enterprises Awards for its work with The Ashmolean Museum
“Licensing is very much a ‘team business’ and we feel this award recognises the teamwork that goes into The Ashmolean programme – which of course includes all the licensees and retailers who work with us,” said Start Licensing’s Ian Downes.
Association for Cultural Enterprises details Cultural Enterprises Awards finalists
Start Licensing have been recognised for their work with The Ashmolean Museum with a nomination in the Sector Support Partnership category.
The Brand Radar: Lillet, Emily in Paris and licensing’s love affair with the food and drink sector
Start Licensing’s Ian Downes looks at the FMCG sector, revealing some highlights from the summer.
BLE Creative Corner with… Start Licensing’s Ian Downes
In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Ian Downes, Director at Start Licensing.
Talking Brands: From Stranger Things to Fawlty Towers, brands are embracing the theatre… What other IP is ripe for a stage adaptation?
Aardman’s Molly Van Den Brink, Start Licensing’s Ian Downes and Rainbow Productions’ Simon Foulkes discuss brands treading the boards.
Talking Brands: Why has PEPPA PIG proved to be a powerhouse in licensing?
TELA’s Gabi Drew, Start Licensing’s Ian Downes and Trend UK’s Lindsay Hardy share their thoughts on the pre-school titan’s brand power.
Talking Brands: What brands could be a great fit for the gift market?
Dynamo’s Danny Heffer, Start Licensing’s Ian Downes and Atlantic Mat’s Susan Baker share their picks of brands that could win in gifting.
Stuff We Loved: What are the industry’s favourite licensed launches of 2023?
We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!
Talking Brands: Given the increase in visitor numbers at BLE 2023, how will this translate into new business opportunities?
BLE 2023 welcomed record numbers of retailers – and enjoyed a healthy jump in total visitors on 2022’s show. Claire Potter, Ian Downes, Richard Pink and Clare Piggott discuss what this means for their businesses – and where future growth lies…
The Brand Radar: The perks – and potential pitfalls – of personality licensing
Start Licensing’s Ian Downes looks at the rise and rise of personality-based licensing – and why it’s a route worth navigating carefully.