Start Licensing

Dynamo’s Danny Heffer, Start Licensing’s Ian Downes and Atlantic Mat’s Susan Baker share their picks of brands that could win in gifting.

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

BLE 2023 welcomed record numbers of retailers – and enjoyed a healthy jump in total visitors on 2022’s show. Claire Potter, Ian Downes, Richard Pink and Clare Piggott discuss what this means for their businesses – and where future growth lies…

Start Licensing’s Ian Downes looks at the rise and rise of personality-based licensing – and why it’s a route worth navigating carefully.

SGLP’s Simon Gresswell, Start Licensing’s Ian Downes and Dinosuit’s Ross Padgett share their thoughts on IP that’s built for success in the construction sector.

Inspired by the Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes puts licensed publishing in the spotlight.

Ahead of a panel session on food brand licensing at IFE Manufacturing later this month, Start Licensing Ian Downes highlights why it’s an exciting part of the licensing landscape.

Start Licensing’s Ian Downes looks at the competitive world of children’s magazines, and dives into a new licensed launch: Animal Planet by DC Thomson.

Start Licensing’s Ian Downes looks at how creativity and authenticity fuel innovation around heritage brands, highlighting the National Trust Tile Collection from Sarsen Stone Group.

Start Licensing’s Ian Downes looks at how the world of automobiles has embraced licensing, shining a spotlight on Volkswagen’s partnership with fridge manufacturer Gorenje.