Street Fighter

“Incorporating a popular franchise like Street Fighter into a campaign allows brands to tap into a high level of pre-awareness as there is an existing fanbase who already love the IP,” said David Born, Founder and CEO of Born Licensing.

“Magic is the core of our business and the brand has never been bigger,” said Chris Cocks, President of Wizards of the Coast.

We caught up with Michele to find out more about her plans for the iconic toy brand Scalextric – and why she believes great design is the key to creating magic when it comes to licensing.