Suzy Raia

“The excitement for Bluey x CAMP has been extraordinary and we are planning for the most spectacular holiday season yet at our 5th Avenue store,” said Jenica Myszkowski, CAMP’s CEO.

“Having two distinct global teams for Consumer Products and Licensing will allow us to drive a global approach for our activities and maximise growth for our key brands,” said Nicki Sheard, CEO of Brands & Licensing at BBC Studios.

The company has detailed an expansive slate of deal renewals and fresh partnerships for Bluey.