TFL

“As we start to expand the TfL brand into the children’s market, it is so important for us to offer licensees something easy to use and exciting that will engage and delight children and parents alike,” said Ellen Sankey, TfL’s Brand Licensing Manager.

“We’re so excited to link up with an iconic part of the London lifestyle and culture in TfL,” said Adam Linforth, Budgy Smuggler’s Chief Smuggler.

“We believe the best beer collaborations bring a fresh perspective, and working with TfL has given the brewers working on this collection so much inspiration,” says Fraser Doherty, CEO of Beer52.

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“This new addition to our Trains of the World series will enable fans to bring to life their railway adventures in authentic style,“ said Elaine Connell, BRIO product manager at Ravensburger UK.

“Working with such a recognised leader in this field will help us reach new markets and engage with new audiences, such as licensed products for children,” said Ellen Sankey, Brand Licensing Manager at TfL.

“Seeing how Mallet – a proud London-born brand – is using our iconic Tube map in their designs shows how innovatively our heritage and assets can be used,” said Ellen Sankey, Brand Licensing Manager at TfL.

The collection sees the Jordan’s Jumpman logo combined with the TfL roundel across tees, hoodies and long-sleeve t-shirts.

“We’re really proud of the socks we’ve made – they’re full of the colour, detail and ingenuity you’d expect from a TfL service, distilled into sock form,” said Dan Zell, Co-Founder of The London Sock Exchange.

“With more than 80 licensees already on board and some exciting brand collaborations to be announced, it’s a great time to join the TfL licensing programme,” said Jo Edwards, Head of Global Licensing at TSBA Group.