The Ashmolean Museum moves into ale with Hook Norton

“We have poured all of our 173 years of beer and brewing knowledge into creating Ashmolean Ale which we hope will help refresh and inspire minds in equal measures,” said Hook Norton’s Head Brewer and Managing Director, James Clarke.

Team Tea to launch tea collection for The Ashmolean Museum

“The opportunity to create a bespoke blend is a privilege and the aim was to capture the essence of the Museum with tea,” said Tea Team founder Valerie Diderichs.

The Ashmolean Museum’s Declan McCarthy and Carrie Hickman on the untapped brand potential of the world’s first public museum

We caught up with the Ashmolean Museum’s Declan McCarthy, Head of Publishing and Licensing, and Carrie Hickman, Publishing and Licensing Co-ordinator, to find out more about the institution’s unique brand opportunities.

The Brand Radar: The Ashmolean Museum, Conway Stewart and the potential of museum collections

Start Licensing’s Ian Downes looks at how museums are being more and more proactive when it comes to brand extensions, focusing on a partnership between The Ashmolean Museum and Conway Stewart.

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