The Ashmolean Museum

“We have poured all of our 173 years of beer and brewing knowledge into creating Ashmolean Ale which we hope will help refresh and inspire minds in equal measures,” said Hook Norton’s Head Brewer and Managing Director, James Clarke.

“The opportunity to create a bespoke blend is a privilege and the aim was to capture the essence of the Museum with tea,” said Tea Team founder Valerie Diderichs.

We caught up with the Ashmolean Museum’s Declan McCarthy, Head of Publishing and Licensing, and Carrie Hickman, Publishing and Licensing Co-ordinator, to find out more about the institution’s unique brand opportunities.

Start Licensing’s Ian Downes looks at how museums are being more and more proactive when it comes to brand extensions, focusing on a partnership between The Ashmolean Museum and Conway Stewart.