The Brand Radar: Radley, Royal Ascot and tapping into opportunities around unique events

Start Licensing’s Ian Downes shines a spotlight on the licensing programme around Royal Ascot, which boasts partners including L.K.Bennett, Radley and Charbonnel et Walker.

The Brand Radar: The Phoenix, Rebellion and DC Thomson unite for KA-BOOM! The Art of Creating Comics

Start Licensing’s Ian Downes looks at how characters like Dennis the Menace and Cadet Judge Dredd have come together to inspire budding comic book artists at the KA-BOOM! exhibition.

The Brand Radar: Network Rail, Thomas & Friends and how brands bolster safety campaigns

Start Licensing’s Ian Downes looks at how brands like Thomas & Friends, Space Invaders and Shaun the Sheep have successfully been used to support safety campaigns.

The Brand Radar: The Batman, Oreo and a deep dive into the world of licensed promotions

Prompted by an article bemoaning the amount of tie-in promotions around The Batman, Start Licensing’s Ian Downes explores this space, with the help of Snowball Effect’s Nikki Beckett, SGLP’s Simon Gresswell and Innovation Design Hub’s Paul Conisbee.

Ian Hopkins discusses Rocksax’s approach to developing unique music merch

Start Licensing’s Ian Downes speaks to Ian Hopkins, Director at Rocksax, about the blossoming world of band licensing – and what genres of music are best suited to his company’s product areas.

The Brand Radar: House of Disaster, The Beatles and preserving legacies through licensing

Inspired by a trip to Spring Fair, Start Licensing’s Ian Downes looks at how the legacy of music icons like The Beatles, the Rolling Stones and Amy Winehouse are being preserved through smart brand extensions.

The Brand Radar: How exhibitions can power licensing activity

Start Licensing’s Ian Downes looks at how exhibitions like Bob Marley: One Love, Amy: Beyond the Stage and Pissarro: Father of Impressionism have the power to fuel exciting brand extensions.

The Brand Radar: Royal Mail, Aardman and fresh thinking around licensing

Start Licensing’s Ian Downes looks at how Aardman’s recent partnerships with the likes of Royal Mail, P&O and Wild in Art showcase innovation around brand extensions.

The Brand Radar: Everyone seems to be playing Wordle… Does it have licensing potential?

With the online word puzzle Wordle soaring in popularity, Start Licensing’s Ian Downes looks at how Wordle could expand into consumer products and live experiences.

The Brand Radar: MAC, Keith Haring and celebrating creativity in cosmetics

Start Licensing’s Ian Downes looks at MAC’s recent collaboration with Keith Haring and how it highlights the creativity of both art licensing and the cosmetics industry’s attitude to working with brands.

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