The Brand Radar
The Brand Radar: Gangsta Granny, Alton Towers and the appeal of licensed attractions
Start Licensing’s Ian Downes looks at how brands give theme parks a great chance to deliver fresh experiences that are original, individual and creatively lead.
The Brand Radar: Thelwell, Hy Equestrian and opportunities in specialist markets
Start Licensing’s Ian Downes looks at how a partnership between Hy Equestrian and art brand Thelwell highlights the benefits of embracing specialist markets.
The Brand Radar: Joe & Seph’s, Budweiser and how brand collaborations fuel flavour innovation
Start Licensing’s Ian Downes looks at the upcoming launch of Budweiser popcorn from Joe & Seph’s, and how the firm is using brand collaborations to drive innovation in the category.
The Brand Radar: The Ashmolean Museum, Conway Stewart and the potential of museum collections
Start Licensing’s Ian Downes looks at how museums are being more and more proactive when it comes to brand extensions, focusing on a partnership between The Ashmolean Museum and Conway Stewart.
The Brand Radar: Animal Planet, DC Thomson and how brands win in the competitive world of children’s magazines
Start Licensing’s Ian Downes looks at the competitive world of children’s magazines, and dives into a new licensed launch: Animal Planet by DC Thomson.
The Brand Radar: National Trust, Sarsen Stone Group and innovation in heritage licensing
Start Licensing’s Ian Downes looks at how creativity and authenticity fuel innovation around heritage brands, highlighting the National Trust Tile Collection from Sarsen Stone Group.
The Brand Radar: Royal Mail, Rug Maker and how to make stamps stick in licensing
Start Licensing’s Ian Downes looks at how Royal Mail has cemented the iconic design status of its Machin stamps through a smart partnership with Rug Maker.
The Brand Radar: Nerf, Gramercy and how to succeed in specialist markets
Start Licensing’s Ian Downes looks at how toy brands have embraced licensing, highlighting a partnership between Hasbro and Gramercy that fired Nerf into the dog toy space.
The Brand Radar: Nadiya Hussain, Wilton Bradley and why authenticity is key to successful personality licensing
Start Licensing’s Ian Downes looks at the world of celebrity licensing, shining a spotlight on Nadiya Hussain’s partnership with toy firm Wilton Bradley.
The Brand Radar: Volkswagen, Gorenje and the creativity driving car brands forward in licensing
Start Licensing’s Ian Downes looks at how the world of automobiles has embraced licensing, shining a spotlight on Volkswagen’s partnership with fridge manufacturer Gorenje.