The Point.1888

“We were captivated by Pop Paper City’s unique concept – a ‘craft adventure’ series that not only entertains but also promotes play and sustainability,” said Will Stewart, CEO and Founder at The Point.1888.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Will Stewart, Founder and MD of The Point.1888.

“I have wanted to bring the humour, fun and values of David Walliams to a children’s magazine for years and to see this now come to life is brilliant,” said Katie Wilkinson, Commercial and Strategy Director at The Point.1888.

“We are massive fans of these incredible graphic novels,” said Katie Wilkinson, Commercial & Strategy Director at The Point.1888.

“The brand has real depth, purpose and strong values, which are in alignment with what consumers are looking for,” said Becky Langer, Head of Commercial & Brand at The Point.1888.

“We are sure our retail activations and product roll out will bring a summer of sport and excitement to customers,” said Sadie Wright, Brand and Product Development Manager at The Point.1888.

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

Will Stewart ­– Founder & MD of The Point.1888 – talks purpose, podcasts and playing in the food space.

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is Will Stewart, Founder & MD at The Point.1888.

“Eighty Ate’s goal is to help its clients stay ahead of the curve by creating innovative products that will stand out on the shelves,” said Bethan Garton, Chief Commercial Officer of True Purpose Enterprises.