The Roald Dahl Story

Interview
The Roald Dahl Story, Alice O’Brien, David Born, Born Licensing, Film & TV

The Roald Dahl Story Company’s Alice O’Brien and Born Licensing’s David Born on the origins and impact of The BFG Christmas ad

Alice O’Brien, Head of Global Commercial Partnerships at the Roald Dahl Story Company, and David Born, CEO at Born Licensing and Born to License, discuss putting authenticity at the heart of the festive Sainsbury’s ad.

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