The Snowman

Start Licensing’s Ian Downes looks at the world of experiential brand extensions, from art trails and charity walks to light shows and concerts.

“This is a huge opportunity for us to drive sales direct to the consumer and to offer personalised quality gifts,” said David Sprei, Commercial Director at Penguin Ventures.

“We hope collectors will love the design as much as we do at The Royal Mint with the coin making the ideal Christmas gift for loved ones,” said Rebecca Morgan, Director of Collector Services at The Royal Mint.