Tinderbox

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is Dave Tovey, Head of Tinderbox, the digital media division of Beanstalk.

“The newest apparel and accessory partnerships Tinderbox have brought to Atari will add to our brand’s accelerating momentum,” said Casandra Brown, Director of Licensing at Atari.

“This is such an exciting opportunity for us to work with one of the most recognisable gaming brands in the industry,” said Elliott Matthews, Managing Director of Poetic Brands.

“The strength of the Atari brand and its long list of iconic games creates a real opportunity to create exciting and innovative consumer products for Atari fans,” said Tinderbox’s Dave Tovey.

Dave Tovey – AVP of Brand Management and Head of Digital Representation at Beanstalk’s Tinderbox arm – discusses fandom, creativity and left-field licensing.