Toikido

“By hatching our characters into physical trading cards, we’re pushing the boundaries of what fans can expect from the Bad Egg universe,” said Darran Garnham, Chief Egg and CEO of Toikido.

“CAKE’s track record in producing high-quality children’s content is unparalleled,” said Darran Garnham, CEO of Toikido.

“We set out to create something truly unique, and the overwhelming response has confirmed that we’re on the right track,” said Toikido’s Darran Garnham.

“We like to think we recognise great content when we see it, and that’s what we saw when we first set sights on PeaKeeBoo,” said Barry Hughes, Managing Director of Golden Bear Toys.

“This collaboration represents a significant evolution in how holiday-themed brands can engage digitally,” said Darryl Lai, MD of Toikido US.

“This collaboration represents a significant evolution in how heritage brands can engage digitally,” said Darryl Lai, MD of Toikido USA.

“This collaboration marks a significant milestone in our commitment to innovation and delivering unforgettable experiences to players worldwide,” said Steven Tan, General Manager at UNIS.

“I am thrilled to embark on this incredible journey with the Toikido team,” said Segalov.

“We’re all looking forward to the smiles and laughter that PeaKeeBoo will bring to children and parents in 2024,” said Toikido’s Founder and CEO, Darran Garnham.

“YouTube is the ideal stage to bring everyone’s favourite Smashlings to life and connect with the younger digital generation,” said Mellany Welsh, VP of Nelvana Enterprises & Kids Can Press.