Toikido

“Our line-up will bring epic new ways for kids to play, collect, and connect with their favourite Mermicorno characters,” said Jeremy Padawer, Chief Brand Officer at Jazwares.

Toikido CEO and Founder Darran Garnham discusses the origins of Piñata Smashlings ­– and why he wants it to become the Fortnite for under 12s.

“Chuck E. Cheese is a favourite destination for kids across the US and Canada – and a fantastic partner for Piñata Smashlings,” said Darran Garnham, Founder and CEO of Toikido.

From BT Phonecards to Pinata Smashlings: Toikido’s Anthony Rule on their upcoming toy launch…

“We look forward to seeing how players engage with this immersive universe that encourages connections, imagination, and interactive fun,” said Darran Garnham, founder and CEO of Toikido.

“The Pinata Smashlings IP is gaining pace – and quickly,” said Toikido CCO Will Ochoa.

“Gaming brands remain one of the hottest categories – and Roblox-based games are on the rise – so we are confident Smashlings will be a huge success in our space,” said Tim Kilby, Licensing and Brand Director at Character World.

“With a Roblox video game, an animated series and a range of consumer products already locked in before its official launch, Piñata Smashlings is on track to become the next blockbuster gaming and children’s brand,” said Adam Steel, Senior Director of Licensing at IMG.

“NFTs are a passion of mine, and Cool Cats has been a favourite right out of the gate,” said Toikido founder and CEO Darran Garnham

The range spans plush and figurines of key characters from the upcoming Skydance Animation movie.