Toxic Waste
Surge Brands’ Ari Freedman talks Toxic Waste, Mister Softee – and the power of nostalgia
Ari Freedman, VP of Licensing at Surge Brands, on what pulls him towards certain brands – and how he fuels his creativity.
Toxic Waste ice cream, lollies and drinks on the way from CRC Innovations
Caroline Mickler has also secured a deal with Heathside Trading for Toxic Waste plush, clip-ons and keyrings.