Toys & Games
LEGO kicks off multi-title 2K partnership with LEGO 2K Drive
“We assembled a best-in-class team of game makers who poured their hearts into an unforgettable experience we can’t wait to share with fans,” said Greg Thomas, President of Visual Concepts.
Kids Industries’ Global Family Study finds 24% of UK kids discover new brands and products through influencers
The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.
The Brand Radar: From Luke Skywalker to Land Rover… A deep dive into LEGO’s selective, effective approach to licensing
Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.
Creative Craft Group launches Play-Doh arts and activity range
“Collaborating with such a knowledgeable and market-leading partner like Play-Doh is a boost to our creativity,” said Erik van Erp, CEO of Creative Craft Group.
Thorpe Park’s tea cup ride to be rebranded as the Dobble Tea Party
As part of the partnership, Asmodee will launch a Thorpe Park Resort edition of Dobble featuring symbols of the theme park’s rides.
Jason Exum reveals why now’s the right time for Dyce Games’s HISTORY Channel trivia game
History in the making – of a board game! Jason Exum on the HISTORY Channel trivia game
Raiders of the Lost Ark’s iconic opening scene gets the LEGO treatment
Three new sets recreate iconic scenes from Raiders of the Lost Ark and Indiana Jones and the Last Crusade.
Miraculous enters pet toys with ZippyPaws
“Our move into pet licensing is a natural extension for the brand,” said Jeremy Zag, Founder and CEO at ZAG.
Banijay UK to mark 15 years of Simon’s Cat with anniversary products and special content
“It is wonderful to mark this milestone with special products that the fans will love,” said Alice Bernardi, Director of International Brand Licensing at Banijay Brands.
Warner Bros details Ted Lasso launches with UNO, Monopoly and Build-a-Bear
The slate also includes McFarlane Toys with a limited edition Ted Lasso figure and Funko with a Ted Lasso Funko POP Puzzle.