“It’s been one of the hardest creative adventures of my life”: Inside Shaun the Sheep’s Circus Show with Circa’s Yaron Lifschitz

Yaron Lifschitz, CEO and Artistic Director at Circa, tells us about the creative process behind bringing the iconic Aardman brand to life in the form of contemporary circus.

Hasbro drops ‘Mr’ from Mr Potato Head brand to promote gender equality and inclusion

The firm is also launching Create Your Potato Head Family this Fall, a new play-set that allows kids to imagine and create their own Potato Head family.

KidsKnowBest’s Joel Silverman on creativity, grabbing attention and his dream client

We caught up with Joel Silverman, CEO and Co-Founder of KidsKnowBest, to find out more about how the firm is working with brands to help them understand, create and reach their target audience.

“If music publishing is a loaf of bread, we’re the crumbs!”: Sunny Side Up’s Michael Gottlieb on the blood, sweat and tears behind lyric licensing

We caught up with Michael to learn more about his history in licensing, the origins of Sunny Side Up, and why creativity is the secret to successful lyric licensing.

HYPE. Creative Director Liam Green on bringing LEGO Ninjago into streetwear

We caught up with HYPE. Co-Founder and Creative Director, Liam Green, to learn more about the design behind the range, and why licensing has helped elevate the fashion brand to new heights.

TOMY legend Alpesh Patel on breaking toys, dinosaurs for toddlers and creative filters

Alpesh Patel, Vice President, Global Toy Design at TOMY, talks to us about Toomies, Jurassic Park and the one question he always asks himself…

LEGO minifigure DJ Llama signs record deal with Astralwerks

“It’s an honour to sign the first ever llama and LEGO minifigure to a global record deal,” said Luke Armitage, VP of Marketing at Astralwerks.

The Mandalorian named License of the Year at 2021 Toy of the Year Awards

11 out of the 19 winners were based on brands, including The Mandalorian, Spawn, Super Mario and Back to the Future.

Animated Cluedo series on the way from the studio behind Bob’s Burgers

“Clue is an iconic whodunit property that exudes mystery and intrigue, and has fans all over the world – we can’t wait to share our reimagined animated version with audiences,” said eOne’s Pancho Mansfield.

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