Toys & Games
Mattel teams with Airbnb for Polly Pocket slumber party experience
Guests can opt to sleep on Polly’s pullout couch or in her life-sized Action Park Tent just 10 feet away from the compact.
Crazy Deuce Studios’ William Danz on his excitement – and concerns – about entering the licensing industry
Fresh from working with Born to License on an IP-led collectible card game, Crazy Deuce Studios CEO William Danz discusses the process so far.
Ravensburger’s Ryan Miller on what goes into crafting new sets for Disney Lorcana
“We don’t want every set to introduce new mechanics…”: Disney Lorcana co-designer and Senior Brand Manager Ryan Miller talks fresh takes, deep cuts and Shimmering Skies.
The Brand Radar: Barbie, The Design Museum and the power of exhibitions
Start Licensing’s Ian Downes reports back on a visit to the Design Museum’s Barbie exhibition, and why it’s an encouraging experience for brand owners, licensees and designers alike.
Hootenanny Games launches Sour Patch Kids edition of SIXEM
This Sour Patch Kids edition of the game introduces a ‘Sweet’ or ‘Sour’ twist on the classic SIXEM gameplay.
Skybound Tabletop readies Creepshow: The Suspense Building Game
Based on the comic book anthology, Creepshow is a story-building game where players become Creeps and weave ‘twisted tales’.
Iconiq Studios to bring Tomb Raider: The Crypt of Chronos game to Kickstarter in 2025
Tomb Raider: The Crypt of Chronos has been built around solo play, but the game can also be enjoyed in groups, with a team playing collaboratively.
Maestro Media teams with Disney for Donald Duck in Happy Camper game
The game is designed by Wolfgang Kramer and Daryl Andrews, and comes as Disney celebrates Donald Duck’s 90th anniversary.
Roma Prams to launch RHS collection in 2025
“We’re delighted to be partnering with the UK’s favourite gardening charity on such an inspirational and appealing range,” said Molly Francis Coleman, Managing Director of Roma Prams.
Maurizio Distefano to helm Care Bears licensing push in Italy
“The rich style guides offer unlimited possibilities for development,” said Maurizio Distefano, President of Maurizio Distefano Licensing.