Toys & Games
Wicked gets the Squishmallows treatment
The range kicks off with Glinda and Elphaba Squishmallows.
The Op Games launches Ouija: Beetlejuice Edition
“Ouija is such a classic, mystifying board game and we’re so excited to pair it with a perfect partner in Ouija: Beetlejuice Edition,” said Dane Chapin, CEO of The Op.
Asmodee launches Dobble Bundesliga
Dobble Bundesliga features club logos and imagery associated with the Bundesliga
Moose Toys kicks off Tile Town range with Bluey and Jurassic World sets
“We’re adding the Moose wow to the building playset category” said John Coyne, Chief Brand Officer at Moose Toys.
LEGO and Nike strike multi-year partnership to “reimagine how creative play and sport can unite”
“We’re excited to invite all kids into a new vision of sport and creative play,” said Cal Dowers, VP, Global Kids at Nike, Inc.
Spin Master debuts first wave of Ms. Rachel toys
“I can’t wait to see children and their parents and other caregivers enjoying the learning and bonding these toys will inspire,” said Rachel Griffin-Accurso.
LEGO debuts first Mario Kart sets
“We can’t wait for builders of all ages to put their pedal to the metal and bring Mario Kart races to brick-built reality at home with friends and family,” said Simon Kent, Design Director at the LEGO Group.
Crazy Aaron’s’ Cassie Slane on why Strawberry Shortcake had everything they look for in a brand collaboration
Cassie Slane, Licensing & Content Development Manager at Crazy Aaron’s discusses development of the company’s latest licensed putty.
Crazy Aaron’s readies Strawberry Shortcake SCENTsory Thinking Putty
“Strawberry Shortcake’s colours and enticing fragrances pair perfectly with Thinking Putty’s textural delights to create enhanced play experiences for children and adults,” said Aaron Muderick, Founder of Crazy Aaron’s.
Mattel, AirConsole and BMW Group bring UNO into in-car gaming
“UNO is perfect for in-car gaming because it’s highly engaging and brings people together,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel.