Toys & Games

Both Spirit and YOYTOY are creating product to accompany a book and plush promotion in the US with KOHL’s.

“The things we do are, first and foremost, things I love.” Joel Berkowitz talks licences and values.

“Thanks to the immense support from George at Asda and Mattel, young people have taken part in a truly once-in-a-lifetime opportunity,” said Catherine Hutchinson, Senior Corporate Partnership Manager at The Prince’s Trust.

Marianne James – Vice President, Europe & Asia, Licensed Consumer Products at Hasbro ­– on why collaborations with Furby allow partners to push creative boundaries.

“We have created vehicles for both adults and kids, so they can enjoy a shared play experience together as they build,” said Niels Henrik Horsted, Head of Product at the LEGO Group.

“Our passionate and devoted designers have recreated a piece of rock’n’roll history which puts Beatles fandom on full display that we hope all will enjoy,” said Glenn Abell, Senior Vice President of MEGA.

“Bringing the Teenage Mutant Ninja Turtles into Masters of the Universe is a dream come true for many action figure fans,” said PJ Lewis, VP and Global Head of Action Figures at Mattel.

“We want to make audiences feel like they’re literally gripping the wheel for an unforgettable ride with Hot Wheels Let’s Race,” said Rob David, VP of Content Creative at Mattel Television Studios.

The range includes items inspired by games like Monopoly, Mouse Trap and Twister.

“This will be the most anticipated launch of the year,” said Paul Solomon, CEO of Moose Toys.