Toys & Games

Hasbro’s Global Publishing Director Marie-Cecile Bourdillon discusses Skybound’s recent TRANSFORMERS comic series.

Kelly Johnson – Global Director of Brand Management and Strategy for the TRANSFORMERS franchise – talks us through key beats of this year’s anniversary activity.

The Mo Willems’ Pigeon Series Tonie features songs from Don’t Let The Pigeon Drive the Bus: The Musical!

Martin Dickson, LeedsBid’s Director of Brand & Innovation, on the city’s Monopoly Takeover.

“This accomplishment is a testament to how much our consumers enjoy and engage with the game,” Isa Lana, Chief Marketing Officer at Jumbo Group, told Deadline.

Cat O’Brien – Director of UK Licensing Consumer Products at Hasbro – discusses PEPPA PIG highlights, MONOPOLY plans and the power of nostalgia.

“For a character to resonate with us, it should have a timeless quality”: Jakob Burgsø, Founder and Designer at Boyhood, on the craft behind his collectibles.

“Our conversations with Moose made it clear that they are forward-thinking and willing to go anywhere the story needs to in order to grow the franchise in exciting directions,” said Steven T. Seagle, Founding Partner at Man of Action.

“The Goo Jit Zu program on Roblox will exemplify how we are rewriting the playbook on building buzz for toys among kids in the lead up to the holidays,” said Ricardo Briceno, Chief Business Officer of Gamefam.

“For this new venture into jigsaws, board games and card games, we could not have chosen a better partner,” said RHS Licensing Manager Cathy Snow.