Toys & Games

“Thanks to the immense support from George at Asda and Mattel, young people have taken part in a truly once-in-a-lifetime opportunity,” said Catherine Hutchinson, Senior Corporate Partnership Manager at The Prince’s Trust.

Marianne James – Vice President, Europe & Asia, Licensed Consumer Products at Hasbro ­– on why collaborations with Furby allow partners to push creative boundaries.

“We have created vehicles for both adults and kids, so they can enjoy a shared play experience together as they build,” said Niels Henrik Horsted, Head of Product at the LEGO Group.

“Our passionate and devoted designers have recreated a piece of rock’n’roll history which puts Beatles fandom on full display that we hope all will enjoy,” said Glenn Abell, Senior Vice President of MEGA.

“Bringing the Teenage Mutant Ninja Turtles into Masters of the Universe is a dream come true for many action figure fans,” said PJ Lewis, VP and Global Head of Action Figures at Mattel.

“We want to make audiences feel like they’re literally gripping the wheel for an unforgettable ride with Hot Wheels Let’s Race,” said Rob David, VP of Content Creative at Mattel Television Studios.

The range includes items inspired by games like Monopoly, Mouse Trap and Twister.

“This will be the most anticipated launch of the year,” said Paul Solomon, CEO of Moose Toys.

“We’re thrilled to take all LEGO and board game fans on this gaming journey, combining the LEGO Group’s timeless creativity with our passion and expertise in board games,” said Birgitte Bülow, leader of the LEGO board game creation team at Asmodee.

“Toddlers can be creative with the Peppa sets and play out stories with the iconic figure,” said Roberta Cardazzo, Design Manager at the LEGO Group.