Toys & Games

IMG is looking to bring the comic book brand into apparel and accessories, collectables, toys, food and beverage and location-based experiences.

“All profits from sales of brand licensed products will support London Zoo, ZSL and our work across the world to bring wildlife back from the brink of extinction,” said Lee Duffy, London Zoo’s Head of Commercial.

“We’ll look to leverage the legacy of these iconic institutions to tell their stories and engage consumers through creative collaborations and products,” said Victoria Whellans, Commercial Director at ASPIRE by WildBrain CPLG.

“We recognise the immense potential of brands with heritage in the licensing industry and look forward to collaborating with the talented team at Haynes to unlock new opportunities,” said Chris Taday, Co-founder and Director of Licensing Link Europe.

Disney Lorcana co-designer Ryan Miller on how his work on the game shared striking similarities with his time as a club DJ.

“With Halloween just around the corner, Christmas coming and The Traitors set to return soon, the cloaks have arrived at the perfect moment,” said Jane Sharp, VP Licensing at All3Media International.

Marianne James – Vice President of EMEA & Asia for Licensed Consumer Products at Hasbro – discusses design, creativity and purpose-led partnerships.

“Our partnership with Creative Kids only exemplifies the trajectory of Adopt Me,” said Richard Haines, Head of Consumer Products for Uplift Games.

Licensed toys feature throughout other categories too, with nominees including Wow! Stuff’s Jurassic Park Real FX Baby T-Rex, Jazwares’ Pokémon Squishmallows and Funko Games’ Disney Animated.

The collaboration is the firm’s latest with Mattel, following the launch of a Barbie range earlier this year.