Bladez Toyz’s George Leeson on designing creative kits for brands like Hot Wheels, Minecraft and Harry Potter

Bladez Toyz designer George Leeson discusses why exercise and open eyes fuels creativity.

YuMe Toys debuts latest Stranger Things collections

New collection is “testament to our commitment to delivering on-trend exceptional merchandise for Stranger Things enthusiasts,” said YuMe’s Gurdeep Bains.

Mattel’s Pictionary Sketchbook line debuts with Jake Parker collaboration

Sketchbook works just like traditional Pictionary but instead of sketching clues from scratch, players use Jake Parker’s artwork as a springboard, doodling over his drawings.

Magic Light Pictures welcomes Bandai UK as master toy partner for Pip and Posy

“We can’t wait to start working with Bandai UK to develop an inspirational toy line that further deepens the connection children have with these wonderful characters,” said Aidan Taylor-Gooby, Head of Licensing at Magic Light Pictures.

Steamforged Games’ Sherwin Matthews on bringing Sea of Thieves to the tabletop

Sherwin Matthews – Lead Writer and Game Designer at Steamforged Games – discusses his experience-led approach to design.

Ravensburger’s Ryan Miller on putting inclusivity and accessibility at the heart of Disney Lorcana

Disney Lorcana co-designer Ryan Miller on how his work on the game shared striking similarities with his time as a club DJ.

Ravensburger bolsters Disney Lorcana with Rise of the Floodborn and Disney 100 Edition

“The game has only been available for about a month, and fans are already eager for more,” said Filip Francke, Global Head of Games at Ravensburger.

Superplastic teams with The Weeknd for vinyl toys celebrating 10 years of Kiss Land

“The Kiss Land collection is in recognition of this journey we are on together, and I am grateful to Superplastic for helping to bring this vision to life and celebrate this special moment,” said The Weeknd.

BRZRKR has “all the ingredients to become the next big comic universe”, says IMG

IMG is looking to bring the comic book brand into apparel and accessories, collectables, toys, food and beverage and location-based experiences.

London Zoo makes licensing debut with Metrostar

“All profits from sales of brand licensed products will support London Zoo, ZSL and our work across the world to bring wildlife back from the brink of extinction,” said Lee Duffy, London Zoo’s Head of Commercial.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.