Toys & Games
Hasbro’s Kaiser Ramos discusses new launches for FurReal, Jem and the Holograms – and the key to fruitful creative collaborations
Kaiser Ramos – Associate Product Development Manager in licensing at Hasbro – talks us through recent collaborations with Just Play and The Loyal Subjects.
Hasbro’s Shelby Bowman on why brands like LITTLEST PET SHOP and LITE-BRITE continue to resonate
Shelby Bowman – Senior Product Development Manager for Global Licensing at Hasbro – discusses collaborating with Basic Fun! on new lines for beloved IP.
YuMe Toys bolsters anime slate
“Anime’s momentum shows no signs of slowing down, with fandom that spans and connect generations,” said YuMe’s Felipe Noriega.
Mattel celebrates 30 years of Clueless with launches across Barbie, Little People and Polly Pocket
The Polly Pocket X Clueless Compact boasts a heart-shaped exterior and features three dolls of Cher, Dionne and Tai.
Jon M. Chu to direct live-action Hot Wheels movie
“Jon’s ability to craft rich, elaborate worlds with a distinct point of view makes him the ideal storyteller to bring Hot Wheels to life,” said Robbie Brenner, President of Mattel Studios and Chief Content Officer at Mattel.
Herschel debuts limited-edition LEGO backpacks and accessories
The range spans four custom-designed LEGO prints.
Baseball Lifestyle 101 launches Monopoly apparel and accessories
The 21-piece collection merges ‘the spirit of Monopoly with the culture of baseball’.
Spin Master details toy line for Dora
“Our new collection brings Dora’s spirit to today’s fans and families, sparking playtime exploration, encouraging learning new languages and celebrating Dora’s world of adventures,” said Doug Wadleigh, Spin Master’s President, Toys.
Monopoly Deal gets the Stitch treatment
In this version, players compete to collect familiar items from Stitch’s world.
Goliath’s Regan Deason on bringing The Sims into board games
Regan Deason – Project Manager and Producer at Goliath – on bringing iconic video game brand The Sims to the tabletop.