Toys & Games
IMG eyes partners across apparel, food, toys and more for Metropolitan Transportation Authority
“The MTA is much more than a transit system – it’s a cultural touchstone that reflects the fast-paced, buzzing energy of New York City,” said Robert M. Schwartz, Vice President at IMG Licensing.
Hasbro’s Jennifer Schroth on bringing Play-Doh and Barbie together for a line of new playsets
“It’s the perfect fusion of two iconic brands”: Jennifer Schroth – Design Manager for Play-Doh and Creative Play at Hasbro – takes us inside Play-Doh’s Barbie collection.
Magic Light Pictures details new products, promotions and activations for The Gruffalo and Friends
“Spring into Summer is an important time for us with lots of family-friendly celebrations and activity,” said Aidan Taylor-Gooby, Licensing Director at Magic Light Pictures.
Flow gets the tabletop treatment
“We’re thrilled with the success of this film, and we’re honoured to be launching its board game counterpart,” said Rob Trounce, Head of Marketing at Hachette Boardgames UK.
MGA Entertainment teams with BBC Studios for Little Tikes Bluey range
“When BBC Studios approached us about this partnership, it was a no-brainer,” said Isaac Larian, Founder and CEO of MGA Entertainment.
Mattel and Warner Bros. Discovery Global Consumer Products sign multi-year licensing partnership for DC
“It is an incredibly proud milestone to welcome DC back to Mattel,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.
LEGO debuts Bluey sets
“Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show’s cross-generational appeal,” said Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios.
Playmates Toys marks 10 years of Miraculous with limited-edition doll
“We designed the limited-edition anniversary doll with intention to highlight the defining details of this iconic heroine,” said Georgia Manolas Walker, Vice President of Marketing at Playmates Toys.
Bonkers Toys signs as global master toy partner for Coolabi’s Warrior Cats
Coolabi Group has also appointed Retail Monster as its US licensing agent for the brand.
Eric Wood – SVP of Publishing at Scopely – on transcending generations and geographies with MONOPOLY GO!
“The team has always prioritised community-driven experiences”: Scopely’s Eric Wood on the key design decisions that shaped MONOPOLY GO!