Spin Master readies Bitzee Disney

There are 30 Disney characters to collect in one pod.

Martin Boudreault – Director of Product Design for MEGA at Mattel – on celebrating an iconic Beatles moment in bricks

“We like to say that our creations are built for the fans, by the fans!” Mattel’s Martin Boudreault takes us inside the development of a licensed MEGA Blocks set.

Boldly going Back to the Future: Chris Huisman on designing two iconic brand models for TOMY Plus

TOMY Plus model maker Chris Huisman discusses his designs for Star Trek and Back to the Future.

Striker Entertainment’s Mandy Bardisbanian on the two ways to tell if a brand has product potential

Mandy Bardisbanian, Vice President of IP and Business Development at Striker, discusses the unique appeal of Don’t Hug Me I’m Scared.

Hasbro, Curious Hedgehog and Showpath Entertainment unite for interactive Dungeons & Dragons stage show

“We are taking experiential entertainment to the next level,” said Curious Hedgehog’s David Carpenter.

Kartoon Studios welcomes plush partners for Llama Llama

Both Spirit and YOYTOY are creating product to accompany a book and plush promotion in the US with KOHL’s.

Breaking ground with JCB: The London Toy Company’s Joel Berkowitz on his new toy range

“The things we do are, first and foremost, things I love.” Joel Berkowitz talks licences and values.

Mattel and George at Asda debut Barbie collection designed by young people from The Prince’s Trust

“Thanks to the immense support from George at Asda and Mattel, young people have taken part in a truly once-in-a-lifetime opportunity,” said Catherine Hutchinson, Senior Corporate Partnership Manager at The Prince’s Trust.

Hasbro’s Marianne James on why Furby is set to become a force in fashion

Marianne James – Vice President, Europe & Asia, Licensed Consumer Products at Hasbro ­– on why collaborations with Furby allow partners to push creative boundaries.

LEGO debuts latest collabs with BMW, McLaren Racing and Senna

“We have created vehicles for both adults and kids, so they can enjoy a shared play experience together as they build,” said Niels Henrik Horsted, Head of Product at the LEGO Group.

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