Toys & Games

“This partnership is a key milestone in the evolution of our brand,” says Playmobil CEO Bahri Kurter.

“Bringing Care Bears into our most loved product formats is a perfect way to spark excitement across generations and fandoms,” said Judd Karofsky, Executive Vice President at Jazwares.

“It was truly, tweely bonkers!” Deej Johnson wonders if rebooting the TV show The Avengers is a good idea.

Debuting at San Diego Comic Con in July, the limited-edition statue is based on one of Jock’s iconic cover illustrations of Judge Dredd.

“As we mark 20 years of storytelling and brand-building, we’re proud to unveil the next evolution of The Lumistella Company at Licensing Expo,” said Christa Pitts, co-CEO of The Lumistella Company.

The company has teamed up with Kellanova for a multi-year deal spanning brands including Pop-Tarts in 2025 and Cheez-Its in 2026.

Aberdeen, Newcastle and London to host Hot Wheels Stunt Show.

The set was designed by London-based LEGO fan Toby Brett, as part of the LEGO Ideas programme.

“We look forward to expanding the brand’s reach and creating exciting new opportunities through best-in-class licensing partnerships and product extensions,” said Caren Chacko, SVP, Brand Management at Beanstalk.

Brian Mariotti on fandom, collecting and what makes a brand attractive to Thrilljoy.