Licensing LEGO: Author Graham E. Hancock on how the brand builds fanbases in his magazine – and book

Writer and Blocks magazine editor Graham E. Hancock on his experience of licensing LEGO

Mattel pays tribute to iconic Disney villains with ‘Darkness Descends’ doll series

The range kicks off with Maleficent, designed by Lead Product Designer Carina Bilz.

Gap to kick off Mattel partnership with Barbie apparel range

“Each launch will celebrate our optimistic spirit of individuality and connection through creative expression and play,” said Christopher Goble, Head of Merchandising at Gap.

LEGO and SEGA debut Sonic the Hedgehog range

“The sets offer an entirely new, action-packed play experience,” said Frédéric Roland Andre, Designer at the LEGO Group.

LEGO and Peugeot partner for LEGO Technic Peugeot 9X8 24H Le Mans Hybrid Hypercar

“It was very important for both brands to create a model that is as realistic as possible,” said Olivier Jansonnie, Technical Director at Peugeot Sport

Only a few weeks left to get your nominations in for this year’s Play Creators Awards

The deadline to get your nominations in is Friday, April 28th.

Upgrade to arcade: Hasbro’s Matt Proulx discusses upsizing the Bop It brand

Hasbro’s Vice President, Location Based Entertainment, Matt Proulx, on developing Bop It Arcade

Disney Lorcana grounded in “approachability, fun, strategy and whimsy”, says co-designer

“We created streamlined rules that we believe will engage new players, while also developing enough strategy in the game to engage experienced players,” said Ryan Miller, co-designer and Brand Manager for Disney Lorcana.

Game designers Christian Fiore and Knut Happel on creating Ravensburger’s Minecraft: Heroes of the Village

Christian Fiore and Knut Happel discuss adapting the hit video game into a tabletop experience.

Deirdre Cross – General Manager, Head of Funko Games – on why Star Wars is a dream licence

Funko Games’s Deirdre Cross discusses the stylised figures and immersive play of Star Wars: Rivals.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.