Toys & Games
Creative Kids readies Adopt Me! stationery, activity kits, compounds and more
“Our partnership with Creative Kids only exemplifies the trajectory of Adopt Me,” said Richard Haines, Head of Consumer Products for Uplift Games.
Bluey, Barbie and Squishmallows among ‘License of the Year’ finalists at Toy of the Year awards
Licensed toys feature throughout other categories too, with nominees including Wow! Stuff’s Jurassic Park Real FX Baby T-Rex, Jazwares’ Pokémon Squishmallows and Funko Games’ Disney Animated.
Peace Collective teams with Mattel for Hot Wheels apparel
The collaboration is the firm’s latest with Mattel, following the launch of a Barbie range earlier this year.
UNIQLO readies Sylvanian Families pyjamas
‘With this new collection, children will enjoy falling asleep wearing designs featuring their favourite toy animal friends,’ said UNIQLO.
Was Waddingtons’ Milk Tray Man board game ahead of its time?
The enduring appeal of licensed games… Mojo Nation’s Billy Langsworthy looks at Cadbury’s Milk Tray: Man in Black Game from 1970.
Spin Master teams with A24 for Everything Everywhere All at Once Rubik’s Cube
Each side of the ‘Evelyn Everywhere Rubik’s Cube’ features a character associated with a dimension seen in the multiverse movie.
Toikido’s Art Director, Anthony Rule, on toyetic illustrations – and the importance of creativity
From BT Phonecards to Pinata Smashlings: Toikido’s Anthony Rule on their upcoming toy launch…
Hype launches L.O.L Surprise collection of backpacks and lunch bags
“Our latest offering encompasses a curated Back to School edition focusing on iconic all over prints and fabrics,” said Hype’s Chief Operating Officer, Mike Thompson.
Rebel and Libellud partner with National Museum in Kraków for Dixit expansion
Dixit: MNK boasts 84 new cards featuring fragments of artwork from the Museum’s collection.
Moose Toys’ Fraser Paterson on bringing the magic of Bluey to life in toys and games
Fraser Paterson, VP – Head of Design & Development at Moose Toys, discusses keeping open-ended play at the heart of the firm’s Bluey range.