Toys & Games

Start Licensing’s Ian Downes looks at the ever-tightening relationship between the charity space and the licensing industry.

IMC Toys’ Julia Majure and Virginia Corbella explain what inventors need to know about creating for Cry Babies.

“We’re honoured to help parents establish peaceful and beloved bedtime routines,” said tonies Liz Peters.

What makes The Traitors and Miffy right for Identity Games? JM Duparc on licenses old and new.

Apex Legends: The Board Game – based on the popular free-to-play video game – lands on Kickstarter on May 17th

The build features the seven-piece band on the video set of their smash-hit single, ‘Dynamite’.

Lauren Shipman, talks Posh Paws, changing landscapes – and what’s on the horizon in plush.

SBC’s Sophie Bloomfield, Moonbug Entertainment’s Dominic Sander, iLLUMiARTi’s Marisa Morgan and Simon’s Cat’s Emily Osborne discuss the power of licensing to tell a brand’s story.

“We will introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products and experiences,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel.

“CoComelon HugMees by Squishmallows brings pre-schoolers an ultrasoft and uniquely lovable way to play and interact with their favourite CoComelon characters,” said Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares