Toys & Games

As the licensing agent for the horror icon, Reemsborko represents films like Suspiria, Deep Red and The Bird With The Crystal Plumage.

“As Magic Mixies fandom continues to build, we’re thrilled to elevate the brand’s merchandise offering through these new licensing partnerships,” said Jasen Wright, VP North America at WildBrain CPLG.

“With some of the most beloved mobile gaming characters of all time, there is an incredible opportunity to dive deeper into the rich characters and unique worlds from Clash of Clans and Clash Royale,” said Andrea Fasulo, Head of Global Licensing at Supercell.

“Having worked for and with Fi on a host of different projects over the last 10 years, we are so excited to be doing it again in a more truly collaborative way,” said Dynamo MD Steve Richards.

The hand soaps will ‘combine the colourful, iconic colours of Crayola with mood boosting fragrances from Scent Theory’.

“The Pinata Smashlings IP is gaining pace – and quickly,” said Toikido CCO Will Ochoa.

Other new partners include Crunch Pak, Procos, L Founders Loyalty Programs and Andromeda.

The Encanto Tonie launched in the US a few weeks ago and immediately became a best-seller.

The POC Industry Framework has been devised to help businesses and individuals on their sustainability journey.

“This is an important early deal in what we are sure will be a fast-growing licensing campaign as Tara Duncan continues to engage more and more children all over the world,” said Laurent Taieb, Head of Licensing for Princess Sam’s consumer products division.