Toys & Games

“Our design decisions encourage you to play more…” WS Game’s Kerry Addis on high-end MONOPOLY editions.

The campaign includes launches from Hasbro, LEGO, Funko, Topps, Homage, Aéropostale, Mattel, Jazwares, Wizards of the Coast and more.

“Our mission is to make learning awesome for everyone through engaging and entertaining learning experiences, and this collaboration brings us one step closer to fulfilling that promise for our users of all ages worldwide,” said Eilert Hanoa, CEO of Kahoot!

Garima Sharma, VP of Licensing and Partnerships at Skybound Entertainment, on what gives a comic ‘brand potential’ – and why Invincible continues to resonate.

“Bakugan is a global franchise with a multi-generational and devoted fanbase, built on the strength of its compelling characters and explosive battles,” said Jennifer Dodge, Spin Master Entertainment’s President.

Marianne James, Senior Vice President of Global Licensing at Hasbro, tells us why she believes a brand like MONOPOLY is a designer’s dream.

Colin Cronin, Director, Creative for Global Experiences at Hasbro discusses his ‘fan-first’ approach to fuelling creativity.

“The iconography called for a bold, modern update”: Hasbro’s Anne Marie Horne takes us inside a recent refresh for MONOPOLY.

“Hotels are definitely something we’re exploring, along with restaurants.” Matt Proulx – Senior Vice President, Global Experiences, Partnerships and Music at Hasbro – on where MONOPOLY goes next in LBE.

Brian Baker – Senior Vice President of Board Games at Hasbro – discusses Monopoly expansion packs, upgrades and fan feedback.