Toys & Games
Rachel Field – Brand Manager for Licensed Products at Golden Bear – on the new Supertato toy range
Why is now the right time for a Supertato toy range? Golden Bear’s Rachel Field in conversation!
Little People, big brands: Mattel’s Giorgio Cavalli on what makes an IP right for the Little People Collector series
“It wasn’t just a good fit, it was a perfect fit!”: Giorgio Cavalli – Senior Manager for Global Brand Marketing at Mattel/Fisher-Price – discussing giving TRANSFORMERS the Little People treatment.
As Hasbro’s TRANSFORMERS turns 40, LEGO Icons Bumblebee designer Samuel Johnson reveals his creative process
More Than Meets the Eye: LEGO designer Samuel Johnson on designing a converting Bumblebee set…
“He was always on our wish list”: Agora Models’ James Franks discusses the company’s Optimus Prime build
Agora Models CEO and Owner James Franks on what makes brands ripe for the luxury model treatment.
Batwheels provides “endless inspiration across all major categories”, says Warner Bros. Discovery Global Consumer Products
“The airing on Netflix is a huge step forward for this young and incredibly exciting IP,” said Philippe Roucoule, SVP for EMEA Consumer Products at Warner Bros. Discovery Global Consumer Products.
Build-A-Bear Workshop launches Bluey collection
“Bluey is a cherished character that embodies joy, imagination, and family fun — values that resonate deeply with Build-A-Bear,” said Sharon Price John, President and CEO of Build-A-Bear Workshop.
Toikido teams with Panini America for Bad Eggs trading cards
“By hatching our characters into physical trading cards, we’re pushing the boundaries of what fans can expect from the Bad Egg universe,” said Darran Garnham, Chief Egg and CEO of Toikido.
University Games bolsters Dog Man line with Supa Buddies card game
“The Dog Man series is one of the most successful children’s book series ever and that success has translated into games and puzzles,” said Bob Moog, President of University Games.
MGA Entertainment teams with Paramount for Bratz x Mean Girls dolls
“This collaboration will go down in pop culture history,” said Bratz Vice President of Creative, Chelsea Green.
Amazon MGM Studios and WildBrain CPLG detail fresh Wednesday collaborations
“We’re just getting started in unlocking Wednesday’s full merchandising potential,” said Jamie Kampel, Head of Amazon MGM Studios Consumer Products and Interactive Licensing.