Toys & Games

The LEGO Little Mermaid Royal Clamshell includes references to throne rock, Ariel’s grotto and Ursula’s lair.

“We are excited to pair some of the most popular brands together for the first time,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

Elsewhere, Funko is expanding its Cryptic line of puzzle games with a Star Trek edition.

Writer and Blocks magazine editor Graham E. Hancock on his experience of licensing LEGO

The range kicks off with Maleficent, designed by Lead Product Designer Carina Bilz.

“Each launch will celebrate our optimistic spirit of individuality and connection through creative expression and play,” said Christopher Goble, Head of Merchandising at Gap.

“The sets offer an entirely new, action-packed play experience,” said Frédéric Roland Andre, Designer at the LEGO Group.

“It was very important for both brands to create a model that is as realistic as possible,” said Olivier Jansonnie, Technical Director at Peugeot Sport

The deadline to get your nominations in is Friday, April 28th.

Hasbro’s Vice President, Location Based Entertainment, Matt Proulx, on developing Bop It Arcade