Toys & Games

How theory11 founder Jonathan Bayme elevates brands with incredible playing cards

The 23-item collection includes a Moschino biker bag complete with bunny ears.

“We’re thrilled that fans of art and Japanese culture will get the chance to immerse themselves into the relaxing project of recreating the iconic Great Wave,” said Annemette Baaskjær Nielsen, Designer at the LEGO Group.

The team will be based at the Mojo Nation stand – B38.

Inspired by the Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes puts licensed publishing in the spotlight.

Our chat with CAA Brand Management’s Ellie Parry about being hands-on with brands was our most read interview of the year.

“With the explosion of Barbiecore and the post-Covid obsession with home décor, this is the perfect moment to consider the Dreamhouse’s cultural impact and legacy,” said co-editor Whitney Mallett.

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

The range kicks off with Christmas Tree Moonpig, and future launches include Dino Moonpig, Heart Moonpig and Avo Moonpig.

Fuzzballs Director Marc Sach on his tough early conversations in licensing and the advice he’d give new brands.