LEGO readies trio of The Little Mermaid sets

The LEGO Little Mermaid Royal Clamshell includes references to throne rock, Ariel’s grotto and Ursula’s lair.

Hasbro and Mattel to kick off multi-year licensing partnership with Barbie Monopoly and Transformers UNO

“We are excited to pair some of the most popular brands together for the first time,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

Scream gets the party game treatment from Funko Games

Elsewhere, Funko is expanding its Cryptic line of puzzle games with a Star Trek edition.

Licensing LEGO: Author Graham E. Hancock on how the brand builds fanbases in his magazine – and book

Writer and Blocks magazine editor Graham E. Hancock on his experience of licensing LEGO

Mattel pays tribute to iconic Disney villains with ‘Darkness Descends’ doll series

The range kicks off with Maleficent, designed by Lead Product Designer Carina Bilz.

Gap to kick off Mattel partnership with Barbie apparel range

“Each launch will celebrate our optimistic spirit of individuality and connection through creative expression and play,” said Christopher Goble, Head of Merchandising at Gap.

LEGO and SEGA debut Sonic the Hedgehog range

“The sets offer an entirely new, action-packed play experience,” said Frédéric Roland Andre, Designer at the LEGO Group.

LEGO and Peugeot partner for LEGO Technic Peugeot 9X8 24H Le Mans Hybrid Hypercar

“It was very important for both brands to create a model that is as realistic as possible,” said Olivier Jansonnie, Technical Director at Peugeot Sport

Only a few weeks left to get your nominations in for this year’s Play Creators Awards

The deadline to get your nominations in is Friday, April 28th.

Upgrade to arcade: Hasbro’s Matt Proulx discusses upsizing the Bop It brand

Hasbro’s Vice President, Location Based Entertainment, Matt Proulx, on developing Bop It Arcade

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